Segmenting the energy market: problems and successes
نویسندگان
چکیده
منابع مشابه
Segmenting the Energy Market: Problems and Successes
This case explores the use of market segmentation and the practical difficulties often encountered in such work. The solutions to these difficulties are highlighted. The case is based on the deregulated and highly competitive UK market for energy, namely gas and electricity supply. With little product differentiation possible, gas and electricity tend to be price-driven purchases, which increas...
متن کاملSegmenting the Banking Market Strategy by Clustering
Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing such as age, gender, interests, spending habits, and so on. One of the easiest definitions is "a group of customers with shared needs". From this definition, it's clear what we need to identify customers with shared needs. The customer segmentation...
متن کاملsupply and demand security of energy in central asia and the caucasus
امنیت انرژی به معنی عرضه مداوم و پایدار همراه با قیمت های معقول در حامل های انرژی، که تهدیدات امنیتی، سیاسی، اقتصادی، محیط زیستی و روانی را کاهش دهد. امروزه نفت و گاز تنها، کالای تجاری نیست بلکه بعنوان ابزار سیاسی مورد استفاده قرار می گیرد.اختلاف میان روسیه و اکراین بر سر انرژی در ژانویه 2006، تهدیدی برای امنیت انرژی اروپا ایجاد کرد. در این تحقیق ما تلاش کردیم که نقش انرژی آسیای میانه و قفقاز ر...
15 صفحه اولSegmenting the Tourist Market Using Factor- and Cluster Analysis
During recent years life-style segmentation (psychographies) has been a research topic of increasing interest in developing appropriate marketing strategies and target marketing. In a research project, sponsored by the Danish Tourist Council, a sample of 4,000 respondents was interviewed with regard to their vacation and tourist behavior, attitudes and preferences. The data from the section wit...
متن کاملFacial Eczema - Problems and Successes in Control
Facial eczema is the most Important mycotoxin affecting New Zealand lIvestock. I t is a partrcular problem in the lower lying warmer and morster areas of the northern North Island where conditions are favourable to rapid fungal growth and sporulat ion during autumn. In severe years animal deaths and depressed production can lead to losses exceeding $60mlllion, average losses are estimated to ex...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Marketing Intelligence & Planning
سال: 2011
ISSN: 0263-4503
DOI: 10.1108/02634501111166094